Helen Mirren has been named the new face of L’Oreal Paris at 70, proving that age really is just a number.
Mirren, who embraces a low-maintenance approach to beauty, said she wants to inspire other women to age naturally.
“I hope I can inspire other women towards greater confidence by making the most of their natural good looks,” Helen told the Telegraph.
In a bold move, Mirren has insisted that her ad photos not be re-touched to make her look unnaturally wrinkle-free.
While she has been hailed for her ageless beauty, Helen never considered herself beautiful. “I am not gorgeous. I never was, but I was always OK-looking and I’m keen to stay that way,” she said.
As the new brand ambassador for L’Oreal, Mirren’s face will appear in ads for the cosmetic giant’s anti-aging wrinkle creams including the bestselling RevitaLift face and neck contour cream and Triple Power Concentrated Serum.
Helen Mirren previously revealed she uses Kate Somerville face wash and cuts her own hair.
Helen’s fitness secrets are a portion-controlled diet and a 12-minute Air Force workout, as Celebrity Health Fitness has reported. Mirren’s workout routine incorporates stretching and calisthenics such as push-ups, sit-ups and running in place.
As for diet, Mirren isn’t a fan of anything extreme, saying she prefers to eat well most of the time without depriving herself.
L’Oréal’s general manager Elen Macaskill is thrilled to have Helen Mirren represent the beauty brand. “She is brilliant, irreverent, beautiful, sexy and quintessentially British,” said Macaskill.