Gwyneth Paltrow, who fancies herself a food and diet guru is selling a new diet product billed as a “New Year cleanse.” But there is nothing fancy or mysterious about it to justify the sky-high price.
Paltrow isn’t the only celebrity hawking diet products.Kim Kardashian and Kirstie Alley is selling her own line of diet products with a possible tie-in to the Church of Scientology.
The products all have one thing in common, a high price and questionable effectiveness.
Paltrow, of course, employs professional trainer Tracy Anderson to keep toned and fit. The other ingredient to losing weight is a sensible diet, and that’s about all her cleanse product offers.
She’s offering the product through her lifestyle Web site, GOOP. It’s basically a diet plan low in fat and sugar and high in protein. Dr Alejandro Junger, her diet guru devised the 21-day plan, called “Clean.”
The plan includes protein shakes for breakfast and dinner and lunches that include lettuce and kale, brown rice, chickpeas and butternut squash.
“The basic premise of this cleanse is that by creating the right conditions, our bodies will begin to reset themselves naturally,” she writes.
“How? By adding in nutritionally-beneficial foods and supplements, and removing the major toxins in our diet (inflammatory and processed foods).”
The kit also includes supplements such as probiotics, fiber powder and something called “liver support.” Most registered dietitians say supplements do not aid in weight loss. Nonetheless, Paltrow is a devotee.
“Next week, when it’s back to the grind with work and the daily school run, I’m starting off with Clean, my go-to cleanse from Dr Alejandro Junger….” she writes on her site.
“I’ve used Clean in the past with great results, losing a few pounds and kickstarting a healthier and more energetic New Year.”
The Clean kit costs a whopping $425 for something anyone can easily do on their own for far less. But Junger claims 50,000 people have tried the product, so far.