Kim and Khloe Kardashian could be in the legal hot seat over their endorsement of QuickTrim, a diet product that reportedly is so loaded with caffeine it’s considered an unhealthy weight loss supplement.
Scott A. Bursor, a partner in the law firm Bursor & Fisher, said he is considering filing a class action on behalf of QuickTrim users because the federal Food and Drug Administration (FDA) has concluded that caffeine “is not safe or effective for weight loss.”
“The active ingredient in QuickTrim weight loss products is a large dose of caffeine. The FDA has determined that caffeine is not safe or effective for weight loss,” the firm said in a statement.
“My firm has been retained by an individual that purchased QuickTrim, and we are investigating the matter. We have provided written notice of our client’s claims to the company and others involved in marketing QuickTrim,” Bursor told The New York Post.
Kim and Khloe have reguarly hyped the product as part of the diet regime, which has featured a bikini-clad Kim on the cover of numerous tabloid magazines. The product has reportedly generated $45 million in revenue since they struck the deal with New Jersey-based Windmill Health Products in 2009, according to the firm.
Windmill and the Kardashians are expected to be named as defendants in the class action, which would be filed on behalf of anyone who has used the diet product. The firm is reaching out to other QuickTrim users.
Bursor & Fisher has won or settled cases against firms peddling products including hair loss remedy Avacor and diet supplement Xenadrine, according to The Post.
Celebrity Health & Fitness reported last October that Dr. Adriane Fugh-Berman, a physician and associate professor at Georgetown University Medical Center, warned that QuickTrim diet supplements, could be dangerous and even fatal.
“I don’t think anyone should take these products,” Fugh-Berman said in US News.
The diet supplements contain powerful stimulants, laxatives, and diuretics that could cause abdominal pains, cramping and even kidney failure, she said.
The 5’2″ Kim has made a living out of promoting her weight fluctuations in various tabloid magazines, and routinely touts the supplements to her 10.4 million Twitter followers.