The meteoric rise of the Paleo diet has been a boon for entrepreneurs launching Paleo-centric restaurants, books, and other business ventures.
Bestselling author Michelle Tam said Nom Nom Paleo, the blog she launched in 2010, has quadrupled its page views in short order, thanks to the unexpected mainstream popularity of the low-carb Paleo diet.
“The site was getting 20,000 hits a day back in January 2011,” Tam, a former pharmacist, told Publisher’s Weekly. “It’s now in the 80,000 to 90,000 range daily.”
Michelle, author of Nom Nom Paleo, recently released a cooking app for the iPad, and has an action figure modeled after herself.
Tam, a mom of two, said she switched to the Paleo diet after seeing the incredible results her husband, Henry Fong, got from the diet and CrossFit workouts. She’s busier than ever, with her popular blog and media appearances.
In March 2014, Sauvage, the first fine-dining Paleo restaurant, opened in Berlin’s trendy Neukölln district. Similar restaurants will no doubt soon pop up in other major cities.
Paleo diet books are now routinely among the bestselling health/fitness books. And Taco Bell announced it will roll out high-protein chicken and meat bowls in direct response to the diet’s undeniable mass public appeal.
Paleo Shown Twice as Effective for Weight Loss
The Paleo diet is the most popular diet around today, and has a huge celebrity following, including Tim McGraw (who credits it for his unbelievable 40-pound weight loss), Megan Fox, and Joe Manganiello.
Th ediet emphasizes high-quality animal proteins, healthy fats, non-starchy vegetables, and excludes gluten, sugar, dairy, legumes, alcohol, and processed foods.
Research suggests the Paleo diet accelerates weight loss, reduces blood pressure, and prevents cancer, diabetes, heart disease, depression, and even Alzheimer’s.
TV star Jack Osbourne and singer Chad Vaccarino both use the Paleo diet described in Dr. Terry Wahls’ bestseller, The Wahls Protocol, to treat their multiple sclerosis.
A recent study published in the European Journal of Clinical Nutrition indicates the Paleo diet is twice as effective as other diets for weight loss and reducing belly fat. This isn’t surprising to Dr. Loren Cordain, a professor at Colorado State University.
“Clinical trials have shown the Paleo diet is the optimum diet that can lower the risk of cardiovascular disease, blood pressure, markers of inflammation, help with weight loss, reduce acne, promote optimum health and athletic performance,” said Cordain, author of The Paleo Diet Cookbook.
Fitness expert Robb Wolf agrees. “The Paleo diet is the healthiest way you can eat because it is the only nutritional approach that works with your genetics to help you stay lean, strong and energetic,” said Wolf, author of The Paleo Solution.
Robb recently launched an interactive dining guide. Wolf and other Paleo entrepreneurs will likely roll out other businesses, as the Caveman diet’s popularity shows no signs of waning.
Paleo skincare products? Supplement line? Fitness apparel? The possibilities are endless.