Taco Bell will unveil high-protein chicken and steak bowls in deference to the stunning mainstream popularity of the Paleo diet.
Executives said they made the decision after the fast-food chain’s low-fat, low-calorie menu fell flat with customers.
“People are not looking for diet food,” said Taco Bell CEO Brian Niccol. “What they are looking for is food that gives them energy, food that’s going to give them protein.”
Taco Bell’s Cantina Power Menu will be available nationwide beginning July 17.
The decision by Taco Bell, one of the largest fast-food chains in the United States (with annual revenues of $2 billion), underscores just how popular the Paleo diet has become.
The Caveman diet, which was considered fringe just two years ago, is now the most popular diet around, buoyed by scientific research showing its efficacy at promoting natural weight loss, and capacity to prevent disease.
The Rise of Paleo Entrepreneurs
As a result of its undeniable mainstream appeal, Paleo diet books now occupy top spots on bestseller lists, and has been a boon for entrepreneurs, who have launched new businesses, including Paleo protein bars, apps, and restaurants.
Unofficial celebrity endorsements have also rocketed the diet’s popularity. Country superstar Tim McGraw lost 40 pounds after adopting the low-carb Paleo diet and doing CrossFit.
Similarly, Megan Fox, soccer star Tim Howard, Robin Wright, and Joe Manganiello all credit the Paleo diet for their excellent health.
The Paleo diet emphasizes high-quality animal proteins, healthy fats, non-starchy vegetables, and excludes gluten, sugar, dairy, legumes, alcohol, and processed foods.
Research suggests the Paleo diet accelerates weight loss, reduces blood pressure, and prevents cancer, diabetes, heart disease, depression, and even Alzheimer’s.
TV star Jack Osbourne and singer Chad Vaccarino both use the Paleo diet described in Dr. Terry Wahls’ bestseller, The Wahls Protocol, to treat their multiple sclerosis.
Proven for Weight Loss and Disease Prevention
A recent study published in the European Journal of Clinical Nutrition indicates the Paleo diet is twice as effective as other diets for weight loss and reducing belly fat.
This isn’t surprising to Dr. Loren Cordain, a professor at Colorado State University.
“Clinical trials have shown the Paleo diet is the optimum diet that can lower the risk of cardiovascular disease, blood pressure, markers of inflammation, help with weight loss, reduce acne, promote optimum health and athletic performance,” said Cordain, author of The Paleo Diet Cookbook.
Fitness expert Robb Wolf agrees. “The Paleo diet is the healthiest way you can eat because it is the only nutritional approach that works with your genetics to help you stay lean, strong and energetic,” said Wolf, author of the bestseller The Paleo Solution.