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Reebok Launches Bacon Line to Woo Paleo CrossFit Fans

Reebok unveiled its bacon line at the 2014 CrossFit Games.
Reebok introduced its self-branded bacon at the 2014 CrossFit Games.

Reebok unveiled its own bacon line at the 2014 CrossFit Games to appeal to the Paleo and CrossFit community.

Reebok, sponsor of the CrossFit Games, said the product was a natural fit, as CrossFitters often follow the Paleo diet, and vice-versa, and both crowds love bacon.

“The CrossFit community loves bacon,” said Will McGinness. “We wanted to embrace the love of bacon and build something fun for the community.”

Attendees to the CrossFit Games, which ran from July 22 to 27 in Carson, California, enjoyed treats from Reebok Bacon Box food truck, including bacon-wrapped artichoke, bacon-wrapped chorizo stuffed, bacon-wrapped seasoned pork belly, and bacon-wrapped carne asada and pepperoncini.

In keeping with the Paleo diet’s emphasis on unprocessed foods, Reebok bacon is uncured and contains no nitrates, preservatives, MSG, or sweeteners.

The Paleo diet has a huge celebrity following, including Tim McGraw (who credits Paleo and CrossFit for his 40-pound weight loss) and Megan Fox, who lost all her baby weight in five months on a Paleo-style diet).

It’s unclear if the product will be made available to the general public, but the porcine treats were a huge hit at the 2014 CrossFit Games, which Rich Froning won for the fourth consecutive year.

Froning will retire from individual competition after the 2014 CrossFit Games. Rich detailed his incredible journey from firefighter to CrossFit King in his memoir, First: What It Takes to Win.

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