Kim Kardashian and Kanye West have been named the new face of French fashion house Balmain.
In their sizzling new ad campaign, Kardashian and West both don classic Balmain outfits while preening seductively for the cameras.
“I wanted to capture a moment of love,” said Balmain creative director Olivier Rousteing. “Kim and Kanye are style icons and friends. It is an honor to have them in this Balmain campaign.”
Since making the cover of Vogue magazine earlier this year, Kardashian has been on fire. Kim’s steamy nude photo spread for Paper magazine nearly broke the Internet.
Kardashian said she posed nude as a way to celebrate her 56-pound post-baby weight loss before she gets pregnant again.
Kim lost 56 pounds just six months after giving birth by following a low carb, ketogenic style Atkins diet that limited her daily carb intake to less than 60 grams, Examiner reported.
The ketogenic diet produces rapid weight loss because it forces the body to burn fat for fuel in a state called ketosis, said Dr. Eric Westman, co-author of Keto Clarity.
Low carb diets accelerate weight loss without hunger, said Colette Heimowitz, author of The New Atkins Made Easy.
While Kardashian is celebrated for her voluptuous curves, she said it took years for her to embrace her body. “It’s taken me a long time to be happy with my body and for my confidence to grow to what it is today,” said Kim.
Kim, who has been praised for changing beauty standards to embrace curvier bodies, said she’s happy to be a role model for other girls who aren’t built like tall, skinny models.
“I’m an Armenian girl, I have shape, and it turned out people liked that,” said Kardashian. “That makes me feel good about myself and about other women for being so supportive.”
Related: Ketogenic diet beats chemotherapy for almost all cancers, says scientist