Gigi Hadid’s body is her business–literally. The fashion model, who is building an international reputation, prides herself on her athleticism. She’s caught the eye of sportswear maker Reebok and sweats up a storm in their new gear.
Gigi even makes sweating look sexy. She was just featured in a new #PerfectNever campaign for the global athletic footwear and apparel company.
She’s replacing UFC former champ Ronda Rousey, who set the bar pretty high for sexiness and athleticism.
Gigi is featured in a new video and photo showing off her boxing workout, which is totally aerobic.
While her career requires her to stay in shape, her workouts are also about working to get the best attitude possible. “It’s about feeling your best inside and out,” she says.
That dovetails with the theme of Reebok’s campaign. “Perfection is boring. It never changes, never improves and never shows you anything different.”
“Working out isn’t only physical for me. It’s mental. It helps me escape the noise in my head,” she says. “It’s the only time my mind goes quiet.”
And she’s definitely just not going through the motions.
She showed off her skills when a prankster grabbed her from behind at Paris Fashion Week. Gigi threw a pretty wicked elbow to the creep’s face.
Attitude is just as important as physicality.
“When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together,” she said.
“I’d focus on my mistakes which would breed more missteps—a domino effect.”
“Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most.”
When Gigi was tapped for the Victoria’s Secret Fashion Show last year, she trained with Joe Piela, owner of Gotham Gym G-Box in New York City.
He calls boxing a “total body workout.”
“We start with jump rope — there’s no better way to slim down legs — and we end with ballet-inspired floor exercises; in the middle, we box,” he explained in an interview at the time.
It apparently works. Just check out Gigi’s Reebok campaign.